Chipotle’s Scarecrow.

I know I have been MIA but I’m back now, and I have so much to say!

First, THIS:

As one that appreciates a well made short film, I was close to tears watching those poor large-eyed cows. And with my background in marketing I give Chipotle a round of applause. What a campaign. “Cultivate a better world.” Are they serious? I understand that Chipotle wants to message themselves as a “fast-food chain with a brain” but I think my mother would put soap in their mouths for lying.

Screen Shot 2013-09-17 at 10.45.47 PMChipotle has banned GMO’s from their food. Great. That means those cows, pigs, and chickens aren’t being pumped with antibiotics but I can tell you they are STILL being kept in cages never seeing daylight and slaughtered in a factory. So what does this commercial mean then?

What do y’all think about this piece here written by The Farmer Feeds Us All?


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