I know I have been MIA but I’m back now, and I have so much to say!
As one that appreciates a well made short film, I was close to tears watching those poor large-eyed cows. And with my background in marketing I give Chipotle a round of applause. What a campaign. “Cultivate a better world.” Are they serious? I understand that Chipotle wants to message themselves as a “fast-food chain with a brain” but I think my mother would put soap in their mouths for lying.
Chipotle has banned GMO’s from their food. Great. That means those cows, pigs, and chickens aren’t being pumped with antibiotics but I can tell you they are STILL being kept in cages never seeing daylight and slaughtered in a factory. So what does this commercial mean then?